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Smart Sleep Co. Hatch Taps Bad Stella For Custom Channel



The smart sleep device company Hatch contracted Bad Stella Studio to create an entire custom channel for the product. Composer Munk Duane recorded over 10 hours of exclusive original content that follows specific data and scientific methodology to help users wind down, sleep, and wake up feeling refreshed.


Hatch is the second company Munk has worked with to help restless souls reach an optimal sleep state. His previous engagement composing for the Bose Sleepbud II helped inform compositional and sound design choices, specially designed for the task.


"The writing process is counterintuitive to what we associate with traditional composition.", explains Munk. "All of the most intricate parts of the piece happen up front, when the subject is still awake, before systematically stripping away the arrangement over the course of 15 minutes, until you land on a single, subtle tone and an anticipatory repeating pattern that helps facilitate R.E.M.."

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